Seeing the big picture.
Your company needs to be represented well in the digital world to succeed. And today this means more than just having a website; a comprehensive online solution is required.
Acquire – Convert – Retain – Deploy Advocates
For a business looking to excel online it needs to understand the big picture. Through all my projects I’m constantly asking how my solutions affect the following 4 targeted stages:
1. Acquisition: Getting people to your site.
Your website exists, but to be of value it must be found – and found by the people that you’re targeting. Social media campaigns and search engine optimisation help to get your site in front of valuable visitors.
2. Converting: Turning browsers into buyers.
You’ve channeled people to your site, now it’s time to convert. You might be selling products online, or raising awareness of a charitable cause – but whatever the goal of you site is, you need your website to deliver.
3. Retention: Keep them coming back.
Keep your clients/fans/customers/donors returning. You’ve done the hard work, now keep them on board – through personalised emails and tailored ad campaigns – and keep them in touch with you.