What Have I Just Ordered?

When you walk in to you favourite coffee house you will be presented today with a variety of options that all sound like characters from a tragic opera. These continental names posture as flamboyant and may confuse the average Brit who is only just catching up to a scene that has been played out in northern Mediterranean countries for some …

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Starbucks: Do we really want it our way?

What’s the secret behind a coffee company hailing from an often-wet, increasingly-cosmopolitan city in the northwest of the United States also home to Microsoft, Boeing and Frasier? What started out as a small, waterfront, independent coffee shop is now a mega-chain spanning the world. How’s that? I’d like to offer a suggestion on one of the many factor’s that may …